There are a lot of toys that stimulate curiosity in the world. Half toys stimulate your curiosity in a new, but familiar, and intuitive way. Half toys are hiding what other toys do not have. Here are three reasons why this toy is special.
All living thing have their own individual appearance. Halftoys simplify the appearance of living thing and maintain a minimal personality.
Halftoys are not just toys that are visible to the outside. The outer shell of a halftoys is divided in half. The divided outer shell contains the bones of the toy.
Bones are made up of several small bones. Small bones can be disassembled and assembled like a puzzle.
Through the concept of the HALFTOYS, it expands to various forms.
1. MINIMALHALFWORLD is a theme that models animals. Minimize the shape of the animal by points, lines, and faces. Focus on the overall silhouette, not the small part of the animal.
HALFWORLD toys have a simplified silhouette, Each represents the individuality of the animal.
Like the gills and fins of a shark, the mane and tail of a lion, the teeth and legs of a dinosaur, It expresses the individuality of animals in a silhouette in a balanced manner.
The most interesting feature of the HALFTOYS is that you can take out the bones.
Halfworld toys all have their own bones. Bones designed based on real animal bones give life to the Half World series.
The color of the toys in the HALFWORLD is based on the color of the actual animal.
Simplify the colors of animals, organize them in several ways, extract them, and apply them to toys.
A single HALFTOYS has only a unique color.
However, based on the basic color, various patterns are applied. The various patterns accept different tastes and emotional demands.
6. PLAY GROUND
7. COMBINATION STRUCTURE
The joint structure of outer shell and bone is an important factor. It is tightly coupled, but is designed to be easily disassembled with a small force. Bumps of the surface that abut against each other, and the slide structure of the bones make it possible.
One of human primordial instincts, “curiosity” Curiosity is human instict. Curiosity developed biotechnology, revealed the past,discovered the universe. Curiosity is the power of development. HALFTOYS will turn on people’s curiosity.
BE CURIOUS. This is our goal.